Using Larong Pinoy As Below-The-Line Promotions

Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


There will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

In the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.

TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

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FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868

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Larong Pinoy Sports Clinics Attracts Youths and Parents

Communities in Metro-Manila re-experience the fun of the Traditional Filipino Street Games during the Barangay outreach tour of the Larong Pinoy Sports Clinic conducted by Magna Kultura Foundation, the national advocate of the Filipino Heritage Games in the country.   

Parents and grandparents brought their children to the sports clinic to let their children learn the games the same games they all used to play when they were young.  

While many of the new generations are familiar with the most popular of  games, the Larong Sports Clinic added new knowledge and techniques for children to play the game with an amateur playing skill.   

Magna Kultura taught children the official rules of playing the games, as well as the proper ways of making the ground markers in the playing field.

Larong Pinoy Sports Clinic are being held in urban cities teaching kids popular Filipino street games like Patintero, Tumbang Preso, Piko, Luksong Tinik and many games that our parents and elders use to play.

The fun training sessions teaches participants detailed mechanics of each and every game, the proper posture and movements, with systematic techniques on how to play each game and win the match. 

The 1st Part is a 20-minute session teaching participants the game mechanics, with systematic drills for proper execution, posture and movement.

The 2nd Part is a 3 ½ half hours session where participants are grouped into teams and conducted with actual game play; and, this time, orienting participants in the tournament formats and officiating rules.  

It's fascinating to see the kids to execute each drill exercise, and giggling their way through each and every task.

The first Larong Pinoy Sports Clinics were launched by Magna Kultura Foundation in Y-2008 in Barangay Communities in Metro-Manila. The venues were jam-packed with kids who enlisted.  

The event did not need much hyping and announcement because when word went out around among the neighborhood about the Larong Pinoy Clinics, parents who knew the games signed-up they children in the sports activity. 

Larong Pinoy is the traditional Filipino street games handed down from generations; it is the games of our heritage (Laro ng Lahi). It is cherished by elderly adults (grandparents), parents, and it is played by today's youth.

Patuloy nating buhayin ang laro ng ating lahi sa panahon ng modernisasyon.  Ito ay yaman n gating lahi.  Ipamahagi natin ito sa bagong kabataan. 

FOR INQUIRIES ABOUT MAGNA KULTURA'S PROGRAMS,

OR, FOR CONSULTATIONS ON DEVELOPMENT OF CSR OR MARKETING PROGRAMS

CONTACT DICKIE AGUADO at the following:

Cellular Phone os.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)

Landline Tel No. (632) 514-5868

Email Address: magnakultura@gmail.com